There has been a lot of turmoil at Fox News over the last several months.
Network executives made multiple lineup changes after the 2020 election.
Fox News Channel’s CEO made a surprising admission about the network’s new direction.
Critics of Fox News Channel usually smear the network as “right-wing propaganda” and—during the Donald Trump era—“state TV.”
Fox News CEO Lachlan Murdoch sat for a question and answer session for MoffettNathanson’s Media and Communications Summit.
During the summit Murdoch described his network’s opinion programming as “center-right.”
Murdoch added that he believed America was a center-right nation which allowed his network’s opinion programming to appeal to the broad swath of Middle America.
“We compete every day with CNN, MSNBC, other news sources, so having competitors to the right of us is natural,” Murdoch continued. “Opinion on our channel is center-right. That’s the right place for us to be. That’s where we think our audience is, that’s where middle America is. We’re happy with that positioning.”
Fox News is once again the top-rated cable news channel, and Murdoch was not worried about the competition.
“That means there’s space to our left and to our right for competitors to come in,” Murdoch added. “We’re confident in our journalism, confident in our reporting. We’re very happy with our opinion hosts. You have to be willing to have competition, and we see that very clearly.”
Murdoch surprised critics by explaining that Fox was not worried about conservative competitors because Fox News Channel attracted more independent viewers than any other cable news channel.
“And the proof is in the pudding,” Murdoch continued. “If you look at Fox News, we have more independent voters than any other network. The share that we are taking, today and in the last months, has been off CNN. The share is coming from the center or the center-left. That goes to our programming. We have more diverse voices than any other network. We have hosts, and we have guests and contributors from the entire political spectrum, and that’s very important to us.”
Back in January, CNN surged ahead of Fox News which fell to last place.
A large segment of Fox News viewers tuned out believing that the network betrayed Donald Trump after the 2020 election.
But Fox had the last laugh.
After Donald Trump left office CNN lost two thirds of their audience whereas Fox News Channel’s ratings stabilized.
Networks like CNN and MSNBC have gone so far to the left that Fox News now looks like the center.
And Lachlan Murdoch’s bet that a center-right nation would reject Democrat Party propaganda outlets like MSNBC and CNN appears to have paid off.
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