Megyn Kelly’s move to NBC has been a debacle.
The ratings for her Sunday night show are in the tank.
And she just announced one final move to save her career.
Part of Kelly’s deal with NBC was a daytime talk show.
NBC canceled the 9 AM Today Show segment ‘Today’s Take’ hosted by Al Roker and Tamron Hall to make room for Kelly.
The move did not sit well with some at the network as Roker and Hall’s show was popular and drew good ratings.
But NBC was heavily invested in Kelly and they needed to give her a prime platform to justify her massive salary.
That’s even more important now that her Sunday night show is a flop.
Through four episodes it is drawing fewer viewers than reruns of 60 Minutes.
NBC preempted the show one weekend and a three-year-old episode of Dateline garnered higher ratings in the same timeslot than Kelly’s show.
So, the peacock network is scrambling to try and make Kelly a success.
NBC announced that Kelly’s daytime talk show will premiere on September 25th at 9 AM and it will include a live studio audience.
The Wrap reported:
NBC News has set an official start date for Megyn Kelly’s morning show, which will take place in front of a live studio audience.
The former Fox News Channel host will take over the 9 a.m. hour of the “Today” show starting September 25, TheWrap has confirmed with NBC News. Those details were first reported Tuesday by Politico’s Hadas Gold.
“The network is currently looking for an audience coordinator ahead of the late September debut,” Gold wrote, “the same week NBC is kicking off its primetime schedule, which means it will benefit from maximum promotion time.”
— Hadas Gold (@Hadas_Gold) July 11, 2017
This daytime talk show is Kelly’s last big shot to make it on NBC.
Her Sunday night program is scheduled for a long hiatus because NBC airs Sunday Night Football from September to January.
They will also televise the Winter Olympics in February.
It’s very possible NBC will quietly shelve her show and use the long layoff to bury the announcement.
If Kelly flops at 9 AM her career at NBC could be in jeopardy.
While NBC wouldn’t fire her so quickly, she could be shunted off to MSNBC.
But would she find an audience on the left-leaning cable channel?
No matter how poorly she treated Donald Trump in the 2016 campaign, liberals will always hold her time on Fox News against her.
What are your thoughts?
Let us know in the comments section below.