For Megyn Kelly, things are not proceeding according to plan.
Her career at NBC is off to a rocky start.
Now her career has suffered a massive setback.
Megyn Kelly’s new NBC Sunday night show is just four episodes into its run.
And it’s already on life support.
Ratings have declined every week.
It’s being beaten in the ratings by reruns of America’s Funniest Home Videos and 60 Minutes.
Breitbart reports:
“How low can Megyn Kelly’s ratings go?
NBC’s Sunday Night with Megyn Kelly got walloped by a fresh episode of 60 Minutes and lost yet again to a rerun of America’s Funniest Home Videos. In fact, as Variety pointed out, Kelly’s show slipped to “a new low in both the key demo and total viewers.”
Kelly’s much-hyped interview with Alex Jones that aired last week was her lowest-rated program to date until last night’s show, which “averaged a 0.4 rating in adults 18-49 and 3.4 million viewers, according to Nielsen data. That is down from a 0.5 and 3.6 million viewers [for] last week’s episode.” 60 Minutes had 7.2 million viewers while the rerun of America’s Funniest Home Videos got 3.9 million.
Kelly’s debut show, which featured an interview with Russian Vladimir Putin that was resoundingly mocked because Kelly seemed way out of her league, lost to a rerun of 60 Minutes and her second show could not beat out reruns of 60 Minutes and America’s Funniest Home Videos. Her third program, which featured the much-hyped Alex Jones interview, tanked as well, losing again to reruns of 60 Minutes and America’s Funniest Home Videos while drawing just 3.6 million viewers.”
Low ratings have exposed Kelly as a product of the Fox News primetime lineup.
Breitbart also reports:
“Kelly’s terrible ratings have led to many questions about her marketability and competence.
A network executive reportedly told CNN that NBC’s “fundamental mistake” was thinking Kelly was a “superstar” while Variety noted that Kelly’s star is “dimmer than ever” The Boston Globe eviscerated Kelly for being a “poseur” who lacks the “acumen” and “magnetism” to succeed at NBC News. Variety also pointed out that Kelly has pretty much alienated everyone in just three weeks at NBC.”
While at Fox, Kelly drew high ratings, but they were fool’s gold.
She occupied the most valuable spot on cable news – the follow-up to Bill O’Reilly.
O’Reilly had the largest audience on cable news and Kelly benefited from him as her lead-in.
Without O’Reilly or the Fox brand, Kelly has struggled to attract an audience.
She is struggling being on her own at NBC.
Critics say this is because the liberal leaning NBC audience will never accept her.
She will always be a former Fox News host in their eyes.
Kelly – however – also burned many bridges with her audience on the right because of the controversial end to her tenure at Fox News as well as her feud with Donald Trump.
Will she be able to turn around her show’s fortunes?
Let us know your thoughts in the comment section.
