Fox News is playing a dangerous public relations game after taking Tucker Carlson off the air.
And the network is losing big time.
Now Megyn Kelly told the brutal truth about firing Tucker Carlson that Fox News wants to hide.
When Fox News took Tucker Carlson off the air the network tried to play a little sleight of hand by comparing the first night without Carlson to Carlson’s last broadcast.
On that front the numbers were equal.
But each successive day the numbers dropped even further.
Fox News viewership at 8pm ET:
Tucker’s finale: 2.65 million
Monday: 2.59 million
Tuesday: 1.70 million
Wednesday: 1.33 million
— Brian Stelter (@brianstelter) April 27, 2023
As bad as the ratings slump was, Megyn Kelly explained that it was even worse than it appeared.
Kelly wrote on social media that Carlson’s final broadcast was on a Friday where ratings naturally dip due to the fact that viewers are enjoying their social lives at the start of the weekend as opposed to sitting home watching cable news.
Instead, Kelly wrote, a more fair comparison would be to measure the ratings by comparing similar days of the week.
And in that regard the ratings after Fox News took Carlson off the air plummeted over 50 percent which Kelly described as a “bloodbath.”
“You can’t compare Tucker’s Fri night ratings to this week’s Mon/Tue. (Fridays in prime are where ratings go to die.) Compare his last Mon/Tue to this week’s Mon/Tue,” Kelly wrote on Twitter. “It’s a bloodbath: they lost HALF their audience.”
“Fox and Friends” co-host Brian Kilmeade got first crack at replacing Carlson.
Lawrence Jones will sit in the 8 p.m. anchor chair this week.
In all likelihood no one anchor can replace Carlson.
Jesse Watters is one of the two favorites to permanently take over the 8 p.m. time slot.
Watters is one of the co-hosts of “The Five” — which, depending on the week is either the first or second highest-rated show on Fox — as well as the host of the 7 p.m. “Jesse Watters Primetime” show.
Between the two shows Watters drew between 2 and 3 million viewers per broadcast.
But after Carlson’s firing “Jesse Watters Primetime” fell to around 1.8 million viewers.
“The Five” dropped from 2.8 million to 2.4 million Americans tuning in.
The Fox audience was loyal to Carlson and clearly furious that Fox News fired their favorite host for no good reason.
Every time slot is bleeding viewers so simply plugging in another host to replace Carlson may not turn the ship around.
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