Megyn Kelly’s career at NBC continues to be called into question.
The ratings for her Sunday night news magazine show have been in the tank.
Now it’s gone off the air in a stunning move.
After just four episodes, Kelly’s show was pulled from NBC’s lineup and replaced with a rerun of Dateline.
And in a dreadful development for Kelly, the years old episode of Dateline earned more viewers than fresh episodes of her program.
“Megyn Kelly’s Sunday newsmagazine show took a week off, and a Dateline rerun promptly got more viewers than Kelly’s last show.
Two weeks ago, Kelly’s Sunday Night with Megyn Kelly had its lowest ratings to date, averaging a “0.4 rating in adults 18-49 and 3.4 million viewers.” Last night, a Dateline rerun on NBC averaged a .5 rating in the 18-49 demo and got 3.73 million total viewers compared to the 3.4 million viewers Kelly got the week before, according to Nielsen data.
The fact that a rerun of Dateline got more viewers than Kelly’s last show in her 7 p.m. time slot on a holiday weekend when many television viewers were out barbecuing or at the beach may lead NBC to consider whether the show is worth putting back on the air after football season. CNN recently pointed out that television executives have already been wondering whether the show will get axed.”
NBC stated that Kelly’s show was given a one week break and would return, but a rerun of a similar news magazine style program getting more viewers than Kelly’s initial episodes have led many to question the long term viability of her show and Kelly’s future at NBC.
Did anybody notice that NBC dropped Megyn Kelly this weekend and ran Dateline instead on Sunday night?
— MARK SIMONE (@MarkSimoneNY) July 3, 2017
Inside scoop: NBC now trying to get rid of Megyn Kelly. Even trying to get FOX to buy out her contract and take her back.
— MARK SIMONE (@MarkSimoneNY) June 19, 2017
But Breitbart reported Fox News has no interest in having her back:
“But a high-ranking Fox News source told Breitbart News that there is “no way” Kelly could come back to the network. Quite simply, the source told Breitbart News, Kelly “would not be welcomed back.”
NBC begins televising NFL football on Sunday nights in the fall.
Then in February they will broadcast the Winter Olympics.
That means Kelly’s show is scheduled for a month’s long hiatus.
NBC could use the time to retool the show and give it a splashy reboot.
Or they could just pull the plug entirely and use the time off as a way to bury the news so as to avoid the public embarrassment of their high priced acquisition failing right out of the gate.
We will keep you updated on any new developments in this story.