Bud Light is learning the lesson that when you go woke, you go broke.
The beer giant is scrambling into damage control.
And now Travis Tritt destroyed Bud Light for going woke with one announcement that will have you jumping for joy.
On April 1 transgender activist Dylan Mulvaney announced an influencer deal with Anheuser-Busch to promote special cans of Bud Light with his face on it.
Mulvaney is a biological male who gained fame on social media by dressing up in women’s clothes and pretending to be female by carrying on in an almost over-the-top parody of what satire writers would portray a bubbly high school cheerleader as acting like.
Joe Biden even invited Mulvaney to the White House.
The backlash was swift.
Music superstar Kid Rock filmed a video blowing up cases of Bud Light with a rifle.
— KidRock (@KidRock) April 4, 2023
Vice President of Digital Marketing at Bud Light, Alissa Heinerscheid, made matters worse when she claimed Bud Light needed a more “inclusive” audience and too many “fratty” people drank the company’s beer.
Country music legend Travis Tritt then stepped up and said he would no longer include Bud Light on his hospitality tour bus and that many other country music artists were dropping the woke beer company.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider,” Tritt said on social media. “I know many other artists who are doing the same.”
I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.
— Travis Tritt (@Travistritt) April 5, 2023
Music celebrities ditching Bud Light hit Anheuser-Busch right where it hurt.
The company’s market cap tumbled by $4 billion in the wake of the uproar over its deal with Dylan Mulvaney.
The National Pulse reports:
American “beer” brand Bud Light knocked $4 billion dollars off its parent company Anheuser Busch’s market cap this past week, following a pro-transgender advertisement featuring the biological male known as Dylan Mulvaney.
On March 31st, Anheuser Busch had a market capitalization of 132.38 billion dollars. By April 10th, that figure had dropped to $128.4 billion, with signs that the stock price will continue to fall.
Americans associate beer commercials with young people partying and sporting events.
But the left’s full embrace of the transgender movement is now being turned into an attempt to impose that lifestyle on the rest of society.
And Anheuser-Busch lost billions of dollars finding out Americans want the company to keep its woke politics to itself.
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