Rush Limbaugh’s passing in February created a major void in conservative media.
Everyone wondered who would try and fill his shoes.
And you won’t believe who got hired to take over Rush Limbaugh’s show.
Premiere Networks—which syndicated Limbaugh’s show in hundreds of markets—announced that Fox News contributor, former CIA agent and frequent Limbaugh guest host Buck Sexton and Outkick.com’s Clay Travis would host the new 12 to 3 p.m. show on the Premiere Networks.
“We’re not going to replace Rush Limbaugh, we’re going to have an evolution of the show with fresh voices—those that grew up on Rush and admired him,” iHeartMedia Inc.’s—which owns Premiere Networks—President Julie Talbott declared.
Both Sexton and Travis are Trump supporters that made their names battling the left in this generation’s culture wars.
Sexton said that his and Travis’s youth—Travis is 42 and Sexton is 39 – would allow them to speak to the current problems facing America such as cancel culture, excessive wokeness and social media censorship.
“The most dominant talk radio hosts have been from one generation; Clay and I represent the next phase. We’re going to bring the perspective of two guys who see a country they’re deeply worried about, and a massive audience that needs people who will speak for them,” Sexton stated.
“Some of our movie references and pop culture sensibility will shift a little,” Sexton continued.
Travis enjoyed a meteoric rise in sports media.
Fox News recently bought Travis’s sports site Outkick.com and named Travis an on-air contributor.
Travis rose to prominence over the last two years opposing the national anthem protests and woke ideology taking over sports.
Starting last March, Travis also began to oppose lockdowns and mask mandates as well as sounding the alarm bell that politicians and media members were overhyping the dangers of coronavirus.
Travis described himself as a “radical moderate,” but he interviewed President Trump twice on his Outkick.com radio show during the 2020 campaign and told his audience that he cast his ballot for Trump that fall.
In a post on his website announcing the move, Travis revealed that his fan base grew the more he spoke about his love for country and opposition to the left’s attempt to politicize sports and cancel anyone that got in their way.
“As much as people might enjoy my sports opinions, they loved even more when I talked about issues that were, frankly, far more important than sports: my belief in American exceptionalism and the meritocracy, my rejection of cancel culture and identity politics, my repudiation of everything woke in our culture. I’ve always said that sports should be an escape from politics, but increasingly, sports became politics,” Travis wrote.
There is no replacing Rush Limbaugh.
Limbaugh single-handedly invented conservative media when his show went national on August 1, 1988.
Rush Limbaugh was an evangelist for conservatism and brought millions of Americans into the movement.
Sexton and Travis have a chance to carry on that legacy by bringing their unique perspective on the issues facing the country in 2021 and explaining how conservatives can meet that moment.
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