President Trump and many of his supporters grew more and more upset at the growing anti-Trump bias in Fox’s “straight news” coverage.
Fox defenders would claim that in primetime the network aired a lineup of Trump supporters.
But one Fox News primetime host just lost their show in this major network shakeup.
Ever since the election, Fox News lost 40 percent of its audience as viewers looked for an alternative after an election where Fox falsely claimed on election night that the Democrats would gain seats in the House while voting was still going on and prematurely called Arizona for Joe Biden.
Trump supporters settled on Newsmax as an alternative and the conservative network saw its audience grow from fewer than 100,000 viewers for its top show to nearly one million.
In light of this changing reality where CNN toppled Fox News as the most watched cable news network since the election, Fox News CEO Suzanne Scott announced a massive programming shakeup.
“As we kick off a new year, we are excited to announce new changes to our schedule. We have the best-in-class anchors, interviewers, reporters and talent in all of news media. This new powerful lineup ensures FOX News Media will continue to deliver outstanding coverage for our viewers who depend on the most trusted names in the business,” Scott wrote in a memo announcing the changes.
The centerpiece of the new lineup is Martha McCallum being demoted from her 7PM show to the daytime 3PM slot.
MacCallum’s show was considered “straight news” and she will now be replaced by a “Fox News Primetime” opinion programming show that will feature a rotating cast of hosts until they settle on a permanent anchor.
“Martha MacCallum’s The Story will move to 3PM/ET while FNC original Neil Cavuto will continue to anchor his post-market show Your World (4-5 PM/ET), followed by The Five (5-6 PM/ET) and Special Report with Bret Baier (6-7 PM/ET). A rotating group of FOX News opinion hosts will helm the 7PM hour, entitled FOX News Primetime. A permanent 7PM/ET opinion host will be named at a later date,” Scott added.
MacCallum is taking the fall for Fox’s decline in viewership because she was the one Fox News host that actually lost a ratings fight to Newsmax.
One day in December Newsmax’s Greg Kelly drew more viewers in the key 25-54 age demographic than MacCallum.
That ratings win was a big deal for Newsmax and an embarrassing blow for Fox because the 25-54 age demographic is the group that is used to set advertising rates.
Given Fox’s history as the “go-to “network for conservatives and that Fox has much better channel placements on cable systems than Newsmax, it was unthinkable that Newsmax could ever win a ratings fight against Fox.
Fox is trying to staunch the bleeding by eliminating an hour of news programming—which Trump supporters see as anti-Trump—and replacing MacCallum with a pro-Trump opinion host.
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